Social Media Monitoring & Analysis Service
Published on Wednesday, 20 April 2011 15:13 Written by Angus Fox Hits: 1766
Category: Services
Using the best tools for the job, eZone listens for, tracks and monitors the ‘word-of-mouse’ about what is being said about your business, brand, services and the effect of your social media marketing campaigns. Our sophisticated technologies, unlike most, are able to survey all media formats and across all public networks of which there are thousands.
eZone deciphers the analysis for you and makes recommendations as to what can be done to engage more effectively with your online communities and to tune your social media initiatives. This service works towards building upon your brand reputation and advocacy initiatives.
The service identifies opinion leaders, or as they are known ‘eInfluencers’ and their sphere of influence. As well as formulating initiatives to create more advocates, eZone makes recommendations as to how best incentivise opinion leaders and increase their positive influence and promote your products and services.
Delivering Unequalled Monitoring and Research
Whilst eZone has a great deal of success in Digital Marketing, we are not marketing agency who has decided to get on the social media wave. Unlike a traditional agency, we have deep technical expertise of Web 2.0 internet technologies and are ahead in our understanding of the potential of the emerging Web 3.0 or the Semantic Web. This is an example of where eZone adds value over and above that of ad and media men. Therefore, the monitoring services eZone provides are unlikely to be surpassed.
eZone also understands how research should be conducted providing qualitative and quantative research based upon proven and objective research methodologies. Much of this expertise comes from the calibre of our team who have good share of Phd’s, MSc’s, MBA’s and BSc’s in related topics such as Digital Marketing, Computer Related Physics and Business Administration.