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eZone provides a portfolio of integrated high impact services that help you formulate the optimal social media strategy and to make that strategy happen through the provision of professional services and service management

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Social Media Strategic Planning Service

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Published on Wednesday, 20 April 2011 11:59 Written by Angus Fox Hits: 2010

Category: Services

Designing and implementing a social media strategy calls for careful, informed planning as well as great creativity. Through objective research and considerable practical experience, eZone has identified eight organisational competencies that need to be addressed in order for a social media strategy to be effective. Using the eZone Social Media Adoption FrameWork as the basis, eZone works with you using a structured process to formulate a measurable, realistic and effective strategy and implementation plan.

The eight competencies that govern the successful adoption of social media include:

  1. Leadership
  2. Strategy and planning
  3. Integration into marketing mix
  4. Culture and governance policy
  5. Resources and skills
  6. Community building
  7. Content
  8. Monitoring and managing